McDonald's is the poster child for fast-junk food. We have them to thank for teaching kids they need prizes for eating fat-saturated, sugar-drenched food. Micky D is responsible, in large part (pun intended) for super-sizing the world.
But the Golden Arches is trying to expiate these sins. From Nov 1-14, McDonald's will nix Happy Meal plastic toys in favor of books. It's to celebrate National Family Literacy Month. Ebooks will be available online.
McDonald's Puts Books in Happy Meals to Boost Literacy - News - Bubblews